MindComet

Should We Go Steady?

In my tweenage years living in New Jersey I remember countless sleepover parties when my girlfriends and I would play with a Ouija board. We were just at the cusp of really liking boys, and I’d venture to guess that 90% of our questions to the mythical Ouija were about the opposite sex. Huddled in the dark we would challenge the Ouija with our deepest questions, “What is the name of the most popular girl in school?,“ “Will I ever have a chest?,“ and “Why do all the boys like Shelia?“ Okay, so maybe they we’re THAT deep, but at the time our interrogations seemed profound.

This old ad made me smile the second I saw it, and the copy made me laugh out loud. I had an epiphany! All those years I was asking the wrong questions! If I could only have known if flying saucers were real or the college I would go to my life may have been drastically altered. More simply, why didn’t I ask whether I should become a model or a fashion designer? Darn it! Two amazing careers were right there for the taking and I never thought to ask the Ouija to decide my fate.

Fast forward twenty-something years and I’m not a model or a fashion designer, I thankfully grew into my adult figure courtesy of Mother Nature, and I figured out why all the boys liked Sheila on my own. Now that I’ve got that covered, I wonder if the Ouija could help me figure out our next big agency move? Anyone up for exploring the unknown?

Image Source: WellMedicated.com

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Posted by Marcelle Turner on Jul. 08, 2009

Guest Authors on Pink Lenses

I’ve spend the past two months dipping my toes into writing this blog and I’ve found that my greatest satisfaction has come from the comments shared by my readers. I want to send a shout out to express my gratitude and appreciation to everyone who has commented on my posts. THANK YOU!

Your opinions and commentary are the essence of what makes Pink Lenses different, and I’d like to ask your help to take it to the next level. I’m looking for a few opinionated men and women who would like to author a guest story for the Friday posts on Pink Lenses. Share your thoughts on visually though-provoking marketing and advertising campaigns, art, culture or design—the choice is yours. I’ll send you a pair of pink sunglasses for your Pink Lenses head shot, and your post will of course include link backs to your online profiles, blog or business.

If you are interested in contributing content, please email me at pinklenses(at)mindcomet.com with your idea and your contact information. I look forward to hearing from you!

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Posted by Marcelle Turner on Jul. 07, 2009

Marlboro Baby

Nothing says “fatherly love” more than an investment in premium cigarettes!
Image Source: http://eatliver.com/vintage-ads/

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Posted by Marcelle Turner on Jul. 01, 2009

Wonder Sauna Hot Pants

Okay, I’ll admit it. I want these. I can see it now…

I come home from a long day at work. Get tackled by my boys as I walk in the door, pet the dog, kiss my husband and head to my bedroom to drop my purse and laptop bag. It feels good to be home. I slip off my shoes, take off my jewelry and head to the kitchen to make dinner. Cook. 4th grade geography homework.Cook. 2nd grade spelling test. Serve dinner. Clean kitchen. Bathe kids. Teeth. Jammies. Reading. Tuck tucks. Lights out.

Now it’s “my” time. Movie or workout? Why choose! I have Wonder Sauna Hot Pants. Queue up the DVR and let’s get skinny. It’s brilliant.

Image Source: martinklasch.blogspot.com

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Posted by Marcelle Turner on Jun. 24, 2009

Sugar is Good for You

Bottom Right Note on the Ad: “Note to Mothers: Exhaustion may be dangerous - especially to children who haven’t learned to avoid it by pacing themselves. Exhaustion opens the door a little wider to the bugs and ailments that are always lying in wait. Sugar puts back energy fast - offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Play safe with your young ones - make sure they get sugar every day.“

Not really sure where to start with this one, there are just so many angles! Let’s start with the good: the subject (sugar) is very clear, the call to action can’t be missed (“serve some”,) and it’s clear that this is a campaign against artificial sweeteners which plays to the “natural” benefits of the product. The bad (from a 2009 point of view): supporting the dependency on sugar in children. I’m not going to go off on a tangent about nutritional management as we all know what it takes to eat healthy, but I will say that I doubt this type of copy would fly these days. That’s part of the fun of looking at these old ads!

P.S. Replace the word “sugar” with “speed” in most of the copy and it still works.

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Posted by Marcelle Turner on Jun. 17, 2009

Fallen Princesses

Photographer Dina Goldstein presents a modern take on iconic fairytale princesses. Beautifully staged and lovely storytelling! VIsit her listing on jpgmag.com for the entire collection.

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Posted by Marcelle Turner on Jun. 16, 2009

Galicia, Spain’s “City of Culture”

Photo courtesy Eisenman Architects

The Discovery Channel show “Build it Bigger” has my attention. Boyishly geeky host and architect Danny Forster treks around the world bringing his viewers to some of the world’s most difficult and colossal engineering projects. Not only does the show provide insight into each project’s architectural significance, but Danny gets down and dirty with the crew spraying cement, hanging drywall and constructing steel framing as these marvels take shape. (This job might be cooler than Samantha Brown’s travel gig.)

A recent show explored Galicia, Spain’s “City of Culture”, a complex series of buildings built on the site of a famous medelival pilgrimage destination on a small hill overlooking Santiago de Compostela. According to ARCspace.com, “The design evolves from the superposition of three sets of information. First, the street plan of the medieval center of Santiago is overlaid on a topographic map of the hillside site (which overlooks the city). Second, a modern Cartesian grid is laid over these medieval routes. Third, through computer modeling software, the topography of the hillside is allowed to distort the two flat geometries, thus generating a topological surface that repositions old and new in a simultaneous matrix never before seen.“

Location: Santiago de Compostela, Spain
Architect: Peter Eisenman
Tenants: Museum of Galician History and the New Technologies center, the Music Theater and Central Services building; and the Galician Library and Periodicals Archive
Status: under construction
Groundbreaking: 2000
Estimated Completion: 2010-2011
Size: one million square feet
Museum of Galician History: 172,000 square feet
New Technologies Center: 135,000 square feet
Music Theater: 220,000 square feet
Galician Library:122,000 square feet
Periodicals Archive: 86,000 square feet
Central Services building: 50,000 square feet
(Source: http://dsc.discovery.com/fansites/build-it-bigger/project-pages/spain/spain.html)

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Posted by Marcelle Turner on Jun. 15, 2009