Pink Lenses - Marcelle Turner

May19

photoshop, confession, beauty

Coming Clean


This is post number three and I’m already making a confession: the head shot of me above has been photoshopped. (Gasp!) While I’d love to pretend that the images taken of me during this photo shoot portray a “naturally-radiant youthfulness,“ the reality is not quite that idyllic. The truth is that our talented photographer captured a subject who had been up late the night before working, who forgot to make time for the indulgent pre-shoot bubble bath she promised herself, and had skipped the “Make-Up for The Camera” lesson from YouTube to read to her boys instead.

Ahhhhh, but this is 2009, and anyone can look great with the stroke of a digital brush! A little highlight here, some healing tool there, and voila…I’m transformed into a perfectly-tanned, well-rested woman.

Critics might suggest that this type of practice sets unrealistic expectations for young women, but I disagree. The way I see it, the brave men, women and children who choose to step in front of the camera to share themselves with the world are acting a part. They are selling their product’s allure and fantasy to the subjective mass population with just the part of their personality that can be captured in images—I consider that a pretty lofty ambition. Consider how hard it is just to live up to normal expectations…now do it while looking naturally flawlessness 100% of the time. Ridiculous, right?

Videos like the one in this post are entertaining to me the same way that “Trading Spaces” is to me. I love a good before and after story! Of course I could watch this reel and cast shame on the beauty industry for producing ads that no person can realistically live up to. Instead, I browse my magazines and catalogs firmly grounded in understanding the difference between glamorous models in ads and the amazingly beautiful people I interact with every single day in real life.

It doesn’t bother me that editors remove wrinkles from an aging woman’s face, brighten someones teeth, or make the sky a little more blue. In the end, I appreciate the skill of the artist to know just how to bring out the best features of their subjects and provide an appealing aesthetic for the user.  As for me, I’ll share my pre-edited photo sometime in the near future, and in the meantime I’m going to find time for that bubble bath.

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Posted by Marcelle Turner on May. 19, 2009

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May15

branding, mindcomet, mood board

Pink Lenses Mood Board

image As part of MindComet’s re-branding, our brilliant social media team has launched our first ever executive blog series. David, our creative director, and his team are doing an amazing job with the look and feel of our new mindcomet.com (launching this July), and the blogs are a first peek at the tone of our new branding.

Each blog has been custom designed to reflect our unique personalities (check out Jeremy’s Social Enchilada and Jennifer’s Jen X, Y, and Me.) This photo is the mood board that our artist used to create my design. I love how James captured the softness, the deep colors and the textures presented in the mood board, all while maintaining the theme and the branding standards. I just adore attention to detail!

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Posted by Marcelle Turner on May. 15, 2009

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What a great site and concept! I really look forward to coming back frequently to read and engage in your commentaries and discussions! Congrats to you and your talented MindComet Team!

Posted by Dorothy on 05/15/2009 01:32 PM

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May15

marketing, advertising, mother, wife

Welcome!

Welcome to PinkLenses.com! This blog is my feature endeavor representing MindComet online as its President/CEO, and I’m thrilled to have such a lively group of fans to start this journey with.

As this blog develops I will be sharing my interactions with marketing and advertising campaigns and all things visually thought-provoking. My perspective as a wife, mother, agency leader, creative and traveler provides a unique point of view for sharing commentary on imagery, messaging and stories in motion through the eyes of a modern woman. Get ready for some strong opinions—I’m no shy chick!

Since I began teasing the blog’s launch, I’ve received contributions from some incredibly talented and savvy friends which will soon be shared on this site. In the meantime, I’m always looking for the best and the worst ad campaigns, art, photos, Websites, tv commercials, videos or any experiences online that you think are noteworthy.

  • Did you see a Website recently that just WOWed you?
  • Have you seen something that made you stop and stare in awe?
  • Is there a brand you love the look of?
  • Would you share your favorite photo and the story behind it?

If your answer is “yes” and you want to share your voice, please speak up! Leave a comment, send me a Twitter message, or email me at pinklenses(at)mindcomet.com. I’m happy to reciprocate with a link-back, re-tweet, or other social network link. Thank you all for your help and I look forward to hearing from you!

Cheers,

Marcelle

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Posted by Marcelle Turner on May. 15, 2009

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wow, your blog kicks ass. seriously.  And the MC redesign is amazing, keep doing whatever it is you’re doing over there.  smile

Posted by Erik on 06/30/2009 02:34 PM

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