Sugar is Good for You
Bottom Right Note on the Ad: “Note to Mothers: Exhaustion may be dangerous - especially to children who haven’t learned to avoid it by pacing themselves. Exhaustion opens the door a little wider to the bugs and ailments that are always lying in wait. Sugar puts back energy fast - offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Play safe with your young ones - make sure they get sugar every day.“
Not really sure where to start with this one, there are just so many angles! Let’s start with the good: the subject (sugar) is very clear, the call to action can’t be missed (“serve some”,) and it’s clear that this is a campaign against artificial sweeteners which plays to the “natural” benefits of the product. The bad (from a 2009 point of view): supporting the dependency on sugar in children. I’m not going to go off on a tangent about nutritional management as we all know what it takes to eat healthy, but I will say that I doubt this type of copy would fly these days. That’s part of the fun of looking at these old ads!
P.S. Replace the word “sugar” with “speed” in most of the copy and it still works.
Posted by Marcelle Turner on Jun. 17, 2009
Comments
Love the reviews of old ads. Maybe that’s why I’m addicted to Mad Men. Can’t wait for it to start. The Kodak Carousel campaign was so spot on.
Posted by sue rodman on 06/18/2009 09:27 AM
IMHO sugar is not so bad , it is cheap genetically engineered glucose fructose that has replaced sugar in almost all foods that is really really bad for you. Sure bring back real sugar! And enjoy the rush.
Posted by @roberge on 06/24/2009 06:08 PM
I know it’s incorrect… but I wish I could live by this ad. D:
Posted by DJClicheDarkness on 06/17/2009 10:01 AM