MindComet

Sugar is Good for You

Bottom Right Note on the Ad: “Note to Mothers: Exhaustion may be dangerous - especially to children who haven’t learned to avoid it by pacing themselves. Exhaustion opens the door a little wider to the bugs and ailments that are always lying in wait. Sugar puts back energy fast - offsets exhaustion. Synthetic sweeteners put back nothing. Energy is the first requirement of life. Play safe with your young ones - make sure they get sugar every day.“

Not really sure where to start with this one, there are just so many angles! Let’s start with the good: the subject (sugar) is very clear, the call to action can’t be missed (“serve some”,) and it’s clear that this is a campaign against artificial sweeteners which plays to the “natural” benefits of the product. The bad (from a 2009 point of view): supporting the dependency on sugar in children. I’m not going to go off on a tangent about nutritional management as we all know what it takes to eat healthy, but I will say that I doubt this type of copy would fly these days. That’s part of the fun of looking at these old ads!

P.S. Replace the word “sugar” with “speed” in most of the copy and it still works.

View Comments

Posted by Marcelle Turner on Jun. 17, 2009

Pink is For Girls

Caption: “That’s why Lustre-Creme is pink. Because it’s made just for girls. If you don’t believe it, just breathe in Lustre-Creme’s pink fragrance. See, it’s a little too delicate for anyone but a girl! Now shampoo with pink Lustre-Creme and feel how truly soft your hair can be. So soft, it says “touch me.“ And he will!“

“Pink fragrance?“ Really? What does pink smell like?

A few years ago I started collecting old posters in shades of pinks, creams and browns. My intention was to decorate my guest room and the adjoining guest bathroom with a modern interpretation of a romantic, old-fashioned Valentine’s Day chocolate box. Can you picture it? Rich matte caramel-colored walls, sleek mahogany carved furniture, a silky off-white fainting couch, and little pops of pinks, whites, silver and gold. The bathroom would be drenched in warm creamy colors with an understated crystal chandelier, lots of candles, and vintage prints (like this one I found in a shop in New Orleans) to add some fun.

I’ve got all of the decor pieces I think I may need someday if I ever decided to create this room with the exception of one thing…Lustre-Creme Shampoo. How cool would it be if my female guests could have soft, pink-smelling Lustre-Creme hair?

View Comments

Posted by Marcelle Turner on Jun. 10, 2009

Why you need a kitchen extension phone

Close-up: Kitchen_Extension_Phone.jpeg

Adorably-dressed toddler sitting on the counter unsupervised next to an electric appliance, angelic schoolgirl mixing batter in a pretty red dress, and Mom in a pressed white apron and pencil skirt chatting on a bubble-gum pink telephone that matches her drapes. EXACTLY my life in an opposite alternate universe (LOL.) 

What I appreciate most about this ad is the copy. I know from movies, my education and real-life experience that the “Leave it to Beaver” lifestyle has it’s own set of assumptions, but this copy sounds like it was written for helpless damsels and not a head of household. Running a family is a full-time career, and looking good while doing it is a gift. I’m sure if this darling Mom could dress her children, bake a cake, start another one, do her hair, dress like a lady and keep a clean kitchen that she could also manage a stroll into the living room to co-ordinate a phone call to her repairman. Give the gal some credit! Love the ad, and the idea of convenience, but am sure thankful I’m living in the here and now. Image Source: http://www.flickr.com/photos/pinkponk

“Way Back Wednesday”
This is the second vintage ad post for Pink Lenses, so I’ve decided to make Wednesdays “Way Back Wednesdays”  when I will post and comment on an old school advertisement of some sort (#WBW for Twitter followers.)  If you have a favorite vintage ads please share!

View Comments

Posted by Marcelle Turner on Jun. 03, 2009

Eve Filter Cigarettes

I love this ad copy! “The new way to express your love of pretty things. That’s Eve. The first truly feminine cigarette. With pretty filter tip. Pretty pack. Rich, yet gentle flavor. For the lady with taste. Also with menthol.“

View Comments

Posted by Marcelle Turner on May. 21, 2009