MindComet

Here’s to New Beginnings

2009 was undoubtedly the most stressful, gut-wrenching, exciting and rewarding year of my personal and professional life. A back injury early in the year, a cancer scare during the summer, and a three-month ear ache (caused by too much air travel) almost brought me to my knees. Throughout the year at MindComet we were re-inventing the company and our brand from the inside out, fighting a tough economy, and aggressively participating in a ten-month long partnership selection process with a major brand. I can laugh about it now, but it felt like the year would never end! Then, (as almost by the grace of a higher power), the faith and honest-to-goodness hard work paid off with a December avalanche of the biggest, brightest and best-fitting client partnerships in our company’s ten-year history.

Admittedly, as a “newish” CEO, this first part of my management journey has been an emotional roller coaster—but one that I would never undo. As I reflect back on what made 2009 work (so I NEVER forget what got us here), the story brings me back to one common thread…LOVE. The people in this company who rose to the occasion to fight the odds, the economy, the nay-sayers, and the rutt we had gotten ourselves into have LOVE. They are dedicated to their crafts, committed to excellence and really understand what it means to be part of something worth fighting for.

In the next week, I’m making my attempt to re-acclimate myself to active blogging and I plan to share stories of the company’s renaissance—and some of the mistakes we made along the way. Please feel free to leave me a comment or ask questions!

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Posted by Marcelle Turner on Mar. 03, 2010

Pink Lenses Mood Board

As part of MindComet’s re-branding, our brilliant social media team has launched our first ever executive blog series. David, our creative director, and his team are doing an amazing job with the look and feel of our new mindcomet.com (launching this July), and the blogs are a first peek at the tone of our new branding.

Each blog has been custom designed to reflect our unique personalities (check out Jeremy’s Social Enchilada and Jennifer’s Jen X, Y, and Me.) This photo is the mood board that our artist used to create my design. I love how James captured the softness, the deep colors and the textures presented in the mood board, all while maintaining the theme and the branding standards. I just adore attention to detail!

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Posted by Marcelle Turner on May. 15, 2009