MindComet

Shiny Suds Commercial

This morning I returned from New York where I was lucky enough to attend my fourth annual Mirren New Business Conference. The content is terrific, the networking is intimate and the speakers are dynamic each and every year. Some of the most inspiring sessions this year were lead by the “big guys” like Alex Bogusky (CP+B), Duane Bray (IDEO) and the ever-empowering Brent Hodgins (Mirren). Michael Goldberg (Zimmerman) put on quite a show but David Droga (Droga5) gets my vote for the most engaging agency presentation.

David’s presentation has a comfortable approachability to it; he was witty, playful and intelligent while maintaining full ownership of the room. What was most interesting about the Droga5 agency’s stories is their quick rise to major client success built on the foundations of taking risk and having the courage to ask clients to push their comfort levels. This commercial for the Method brand is a fun example of Droga5’s work. Granted, it got banned from the air, but we’re talking about it now so that’s still success!

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Posted by Marcelle Turner on Apr. 15, 2010

SXSW 2010: Opening Remarks: Privacy and Publicity with Danah Boyd

A few weeks ago I was fortunate enough to be in the audience to hear Danah Boyd serve as the Opening Speaker for theSXSW Interactive Festival 2010 event. One of the world’s foremost authorities on social networks, Boyd works at Microsoft Research New England and also serves as a Fellow at the Harvard University Berkman Center for Internet and Society. Boyd recently completed her PhD in the School of Information at the University of California-Berkeley (my major at FSU) and her thoughts on the topics of privacy and publicity really got my attention. Specifically, I appreciate the simplicity of her perspectives and the “layman’s” approach to understanding how each of our decisions as marketers and individuals shapes the landscape around us. Bravo, Ms. Boyd!

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Posted by Marcelle Turner on Mar. 25, 2010