My friend Doug sent me a link to this video this morning as he knows how much I love Broadway…and the Internet. It got me thinking about how strange it would be to try to explain the concepts of the World Wide Web and social media to people in the 1950’s. Where would we start?
Ask me what I think about my career and you’ll probably want to gag. I love my job, my team, my customers and my profession. (Sick, right?) I’d never go as far to say that I don’t have days that I want to lock the front door and move to The Netherlands to sell cheese, but it doesn’t take much to remind me why the tough days at work build character. This video is one example.
One of the most awesome aspects of working in marketing and advertising is the abundance of creativity and humor our industry produces for each other. Lawyers, doctors and used car salesmen all have their own inside jokes and so do we! The difference with peer-to-peer comedy in marketing, however, is that we have the tools, the technology and the copywriters to express ourselves at a whole different level.
I love this video for it’s honesty, especially the line about “taking it in house.“ And, as painfully truthful as these scenarios are, hard core business development wouldn’t be exciting if each opportunity didn’t come with a little negotiation and a few, “are you serious?“ moments! The next time I want to start brushing up on my Dutch, I’ll find a little humor like this and remind myself that we’re all in this together, and that $12 tacos will never replace our premium filets.
Video Source: PR Squared, a marketing and PR firm from Texas.
I’m 100% confident that this will be the topic of a serious musical in about 20-30 years.
Posted by Art on 08/21/2009 02:34 PM